Digital electorates. Better election decisions.
Conspectus, by The American Company of Political Arithmetic, combines interviews and behavioral data to simulate how electorates may vote.
Understand people. Simulate elections.
Real interviews. Representative populations. Results checked against reality.
Build richer voter profiles.
30–120 minute interviews capture traits, values, and political reasoning. We combine that context with behavioral histories and demographic data to build individual voter models.
Illustrative age distribution · not live data
Match the real electorate.
We use Census and election-study data to match the electorate’s demographic and political mix. Iterative proportional fitting (IPF) balances the modeled population.
Illustrative vote shares · not validation results
Simulate and validate.
Agents simulate individual voting choices, which we aggregate into election outcomes. We check winners, vote-share error, and differences across voter groups against real results.
Understand people. Simulate elections.
Real interviews. Representative populations. Results checked against reality.
Build richer voter profiles.
30–120 minute interviews capture traits, values, and political reasoning. We combine that context with behavioral histories and demographic data to build individual voter models.
Illustrative age distribution · not live data
Match the real electorate.
We use Census and election-study data to match the electorate’s demographic and political mix. Iterative proportional fitting (IPF) balances the modeled population.
Illustrative vote shares · not validation results
Simulate and validate.
Agents simulate individual voting choices, which we aggregate into election outcomes. We check winners, vote-share error, and differences across voter groups against real results.
Our founders
Bring us your next race
Share your electorate, timeline, and questions. We’ll scope a Conspectus pilot around your team’s decisions.
Bring us your next race
Share your electorate, timeline, and questions. We’ll scope a Conspectus pilot around your team’s decisions.